Topol vs Stripo: two price lists each, and a very different bill per seat

Per-seat arithmetic

Because Topol bills by team size and Stripo by tier, the gap widens as the team grows. The figures below use month-to-month prices as listed, and Topol's "from $10" for extra members is taken at face value.

• One person. Topol PRO is $10 a month, $120 a year. Stripo Basic is $20 a month, $240 a year, or $200 if you pay yearly. Savings with Topol: $80 to $120.
• Three people. Topol Team is $15 a month, $180 a year. Stripo Medium is $45 a month, $540 a year, or $450 paid yearly. Savings: $270 to $360.
• Five people. Topol Team plus two extra members is $15 + 2 × $10 = $35 a month, $420 a year. Stripo needs Pro at $125 a month, $1,500 a year, because Medium stops at three members. Savings: $1,080 a year on month-to-month billing, or $830 against Stripo's yearly price.
• Ten people. Topol is $15 + 7 × $10 = $85 a month. Stripo Pro is $125 and includes ten members, so the gap narrows to $40 a month.

Those numbers are only meaningful if the cheaper tool does what the team needs, so the next two sections look at what the price difference leaves out.

Exports, test emails and storage

Topol's PRO card is built around the absence of meters: unlimited templates, unlimited HTML exports, a full version history that keeps every save, unlimited test emails and unlimited folders. Stripo's plans are the opposite: 4, 50, 300 and 4,000 exports a month, 5, 50, 100 and 300 test emails a day, and 10, 50, 300 and 5,000 stored emails. A team that iterates heavily and exports 60 times in a busy month hits Stripo Basic's 50-export cap and has to jump to Medium at $45, while Topol PRO costs the same $10 it always did.

Topol PRO also says AI assistant and chat AI are included with no credits, 50GB of image hosting is included, and multilingual templates and display conditions are part of the plan. Those are features some builders reserve for higher tiers, and it is the main reason the $10 price is competitive rather than merely cheap.

What Stripo has that Topol's page does not show

Stripo's homepage lists a permanent Free plan, 1,650+ free templates, 300+ pre-built modules, synchronized modules for bulk edits, a code editor working alongside drag-and-drop, testing with Email on Acid across 98 clients, and a push to 90+ named ESPs. Topol's pricing page lists a template and stock-photo library without a count, and says integrations are included without naming them. You may find that Topol covers your sender perfectly well; the point is that you have to check, where Stripo prints the list. Our general advice for evaluating builders, including how to run that sender check, is in the HTML email builder guide.

If the editor has to live inside your product

Both vendors also sell their editor as an embeddable component, and they count usage differently. Topol's plugin plans include prepaid users (50, 100 or 500) and charge $1.60, $1.40 or $0.70 for each user beyond that. White labeling is on every paid plan, and the pages mention the editor in 21 languages and templates compiled through the open MJML standard.

Stripo describes its plugin as a JavaScript component that receives HTML and CSS at initialization and returns HTML and CSS after editing, with all server components on Stripo's side. Its FAQ says each created or modified template has an Email ID, that IDs are counted per billing period, and that you can buy extra IDs from support. The same template edited in two different months counts twice.

Here is why the unit matters. Suppose your product has 300 customers who each edit one email a month. On Topol, the Business plan's 500 prepaid users cover all of them for $300 a month; the same 300 on Expansion would be $140 + 200 × $1.40 = $420, and on Startup $70 + 250 × $1.60 = $470. On Stripo's model that workload is 300 unique email IDs a month, and the price depends on the plan's ID allowance, which its plugin page does not print. Now flip it: 20 power users who each touch 100 templates a month are cheap on Topol (the $70 Startup plan) and 2,000 IDs on Stripo. Count both users and distinct emails in your own data before asking either vendor for a quote.

Choose Topol if…

• You want unlimited exports and tests for $10 to $15 a month, with a trial rather than a free tier.
• Your team is between three and ten people and you resent paying Stripo's $45 to $125 tiers just for seats.
• You plan to embed an editor and your user count is easier to forecast than your email count.

Choose Stripo if…

• A free plan with no expiry is part of how you evaluate or budget.
• You need to see your ESP on a published list, or want testing through Email on Acid inside the tool.
• Your embed will be used by a few people creating many emails, which suits a per-email-ID model.

Switching notes

Moving between the two means exporting HTML and rebuilding the saved blocks. Topol's saved blocks and Stripo's modules do not share a format, so expect to recreate headers, footers and product blocks by hand. Keep the exported HTML of every live template in version control before you cancel, because Topol says what you build during its trial can be exported and Stripo's Free plan holds only 10 stored emails. For other head-to-heads in this family, read Stripo vs BEE Free and Postcards vs Stripo, or browse Stripo alternatives.